This year social-savvy companies and brands really stepped up their marketing initiatives on Instagram. Our favorite photo sharing app can be harnessed for so much more than posting pictures of your cat or buy real followers instagram lunch.Brands that are strategically engaged on Instagram have an instantly accessible platform to share personality and creativity and are in turn immersed in their fans daily lives. This brought many well thought out and innovative brand campaigns specifically on Instagram.In April Marc Jacobs took recruiting for the face of the brand to the social sphere. Jacobs called for aspiring models to tag their photos with #CastMeMarc to be considered for the Fall 2014 campaign. “It seemed like a great idea to me, as casting through Instagram seemed cool, current and strong,” Jacobs shared with Women’s Wear Daily. The campaign had 70,000 applications via the hashtag, which a team from Marc by Marc Jacobs winnowed down to 30 who were flown from around the world to be photographed. Two winners were chosen to be the faces of the campaign and were featured in Teen Vogue in August.This July, Applebee’s hopped on the User Generated Content train and leveraged great diner photos for their #Fantographer campaign. The campaign urged customers to tag pictures of their delicious meals for a chance to have their image featured on the Applebee’s official Instagram account. Between the launch of the campaign in July and September, Applebee’s increased their Instagram following by 32% and engagement by 25%.
This Halloween, Target launched a “virtual trick-or-treat experience” on the brand’s official Instagram account. Each image has the option to chose a trick or a treat, that leads users to different profiles depending on which tag can i buy followers on instagram is tapped. Users who choose trick will be lead to spooky themed recipes, and those who choose treat lead to DIY halloween projects. The creative campaign is a great showcase of using the app in a fresh way.CBS utilized star power for an Instagram takeover this fall season. For one week the official network Instagram account was taken over by primetime actors and producers for fans to get an inside look at what goes into making their favorite programming. Throughout the week, stars from popular CBS network shows posted pictures from set the day that the shows were to air on TV. Fans could follow along via the official account or through the official hashtag #CBSInstagramTakeover.
Whether you need a confidence boost in using social media for work, or want to know how to take your social strategy to the next level, this course offers expert guidance in platforms including Twitter, Facebook, LinkedIn, Instagram where to buy real instagram followers and Vine.Taking place at office in Brighton, this intensive three-hour evening course is aimed at freelancers, journalists, and those working in marketing, PR and communications.It will demonstrate the underlying principles of some of the key platforms, along with practical tips for using social media for engagement, monitoring, networking and promotion.This course will show you how to select the right social media for your work, and how to build a compelling presence and build connections.Tutor Adam Tinworth, a visiting lecturer on City University's journalism MA course, will also explain basic social media workflows and how to plan, measure and track your social media success.He will also offer tips on how to experiment effectively with new social tools.The latter half of the session will take on a workshop format, where Adam will explore participants' specific needs and look which social media tools and strategies are most appropriate.This is an informal course in a relaxed setting and, as it takes place at the end of the working day, we will be ordering in pizza during the break